When we solve the right problem, customers and the business both win.
I'm Jakub, a UX & CRO specialist. I help websites and e-shops make sense to people — and it shows up mainly in revenue.
Projects
E-commerce · redesign An e-shop redesign that revived customers' interest in the product A premium-goods e-shop was being held back by a dated look and confusing discount interactions. +2.05 pp conversion rate −59.6 % bounce rateHow I work
I improve products through design so they meet users' expectations and the business profits as much as possible. For smaller challenges I go from context to validation within a week.
Context & goals
I get to know your business, the product's goals and its limits — so it's clear what the design actually needs to solve.
People & needs
Through interviews, research and data I learn what people really need and which problems are worth solving.
Design & test
I turn goals and needs into a concept, prototype it fast and test it with people — down to the details, states and interactions.
Evaluation
After launch I watch whether the change worked, and feed what I learn into the next decisions.
References
“Where were you all those years, Jakub? I only wish our paths had crossed sooner. Thank you for everything — after 20 years this business is fun again, and it finally makes sense.”
“I never thought taking an e-shop to the next level could actually be a pleasant experience — I finally have something solid to hold onto, and I no longer make decisions without data. A big thank-you for the perspective and the prompt, responsive approach.”
“Kubo, I'll never forget how enthusiastically you pitched us your first plan — the one we didn't really believe in at first. Turned out you were miles ahead of us. I'm glad it worked out. Thank you!”
About me
Tell me what you're solving.
If it's not a fit for me, I'll say so right away — and point you somewhere better if I can.